Spanish Fintech ID Finance Raises €545M to Scale Consumer Credit App Plazo

Plazo brings together payments, shopping rewards and short-term borrowing in a single application, and has moved into buy-now-pay-later lending. ID Finance said the new capital will go toward broadening Plazo's product range, with the goal of establishing it as a leading consumer credit platform in Spain.

Alexander Dunaev, co-founder of ID Finance, said the investment represents a strong vote of confidence in Plazo and the model the company has built to modernise consumer credit in Spain. He added that Plazo tripled its portfolio in 2025 and reached profitability, showing that responsible, AI-driven underwriting and an improved product experience can scale together. Dunaev also referenced continued innovation through a product called Turrón.

EU-Startups noted that it previously covered ID Finance in October 2019, when the company raised over €1.7 million through crowdfunding. The outlet also placed the deal within broader investment activity across European consumer credit, flexible payments and specialist lending during 2026, citing London-based Plend securing a credit facility of up to €58.3 million, UK fintech Vuelo raising €64 million for travel financing, and Manchester-based Firenze securing €6.8 million for investment-backed lending.

Intuit has bought London- and New York-based Sequence, an AI startup automating billing and revenue management, in a sale reported to be worth around $200m.