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Overtime, FOX One Launch Creator World Cup Series 'Race to Glory' · AfroEuropa

Overtime and FOX One Team Up on Social-First World Cup Series 'Race to Glory'

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Overtime and FOX One Team Up on Social-First World Cup Series 'Race to Glory'

The social-first sports-media company produced more than 500 short-form videos across four US cities for a creator-led competition series tied to the 2026 World Cup.

AfroEuropa Newsroom

AfroEuropa desk

Jul 23, 2026 2 min read 22

Overtime partnered with FOX One to produce Race to Glory, an unscripted competition series built around the FIFA World Cup and featuring well-known online creators, according to Sports Video Group.

The series took creators to New York, Los Angeles, Miami, and Philadelphia for a set of soccer-inspired challenges. It is organized around two main creator-led squads and is hosted by Jolie Sharpe, Sports Video Group reported.

The collaboration generated more than 500 pieces of original short-form content, including competition clips, behind-the-scenes footage, selfies, and recaps, distributed across Overtime, FOX One, and dedicated social channels. Production relied on an iPhone-based workflow intended to keep speed, spontaneity, and the creators' own voices intact.

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Peter Olson, senior director of content at Overtime, said the project reflected how the company had grown while retaining the production style that built its audience. Sports Video Group quoted him saying that working with creators as large as Sketch, Tota, and Rakai, alongside a partner like FOX One and adjacent to an event the size of the World Cup, had been "kind of surreal." Olson joined Overtime eight years ago, when its core business centered on capturing high school basketball highlights on iPhones.

Separately, TVTechnology reported that a record 38.9 million viewers watched the 2026 FIFA World Cup final on Fox.

Gallery

Gallery image — Sports Video Group

Tags:#fifa world cup#sports media#overtime#fox one#content creators#short-form video

Sources

Sports Video Group — Brandon Costa, Director of Digital
TVTechnology

Photo: AMORIE SAM / Pexels

AI-assisted reporting. This article was produced by AfroEuropa's newsroom engine — facts are drawn from the cited sources and re-reported in our own words. The framing is ours and it may contain errors. See our Editorial & Sourcing Policy for how we source and correct stories.

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TNT Sports to Stream Glasgow 2026 Commonwealth Games Across HBO Max and Channel 5

Warner Bros. Discovery's TNT Sports and HBO Max will carry the Glasgow 2026 Commonwealth Games for the first time, with more than 600 hours of live coverage and free-to-air highlights on Channel 5.

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World Cup 2026 Final Draws Largest Non-NFL US TV Audience Since 1998

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FOX and Telemundo's coverage of the Spain-Argentina final reached a combined 66.4 million US viewers, the biggest non-NFL, non-news audience since the Seinfeld finale.

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