French startup Actionable raises $10M to predict customer behaviour with AI
Paris-based Actionable secured $10 million led by Hi Inov to expand its AI platform that forecasts churn, complaints and repeat purchases for large enterprises.
AfroEuropa Newsroom
AfroEuropa desk
Actionable, a Paris-based customer intelligence startup, has raised $10 million (about €8.5 million) to grow its platform for predicting customer behaviour and explaining the factors behind it. The round was led by Hi Inov, with participation from existing pre-seed investor Axeleo Capital, which is increasing its stake. The company previously announced a €2 million pre-seed round in September 2024.
Founded in 2024 by co-CEOs Nicolas Rieul and Nans Thomas, Actionable works with large enterprises to anticipate customer churn, satisfaction, complaint risk and repeat purchases. The startup aims to address gaps in traditional tools: satisfaction surveys tend to reach only a small share of customers, while predictive marketing systems often depend mainly on transaction and CRM data.
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