Lagos Life game turns virtual billboards into real advertising revenue

Businesses pay to reach the game's audience. On a Friday morning, TechCabal counted 244 advertisements spread across 40 virtual billboards located in three real Nigerian cities: Lagos, Port Harcourt, and Abuja. At the disclosed rate of 250,000 naira (about $188) per advertisement for a week, those placements add up to roughly 61 million naira (about $45,870) for a single seven-day period.

Some advertisers have reserved additional weeks, pushing the total booking value higher. One billboard in the game alone carried 43 advertisements, and one placement in a screenshot was booked to run until January, indicating a reservation beyond a single week. TechCabal also noted that more billboards may have gone up since its count.

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